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Impact Report — Vol. 4, Issue 1


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Celebrating a year of big wins at the Academy

From critical changes to iPLEDGE, to new CME learning opportunities on actinic keratosis, alopecia, and atopic dermatitis, to enhanced coding and practice management tools, the Academy was here for you in 2023. Our successes are a direct result of the strong collaboration among AAD leadership, AAD staff, and, most importantly, members like you.

This issue of the AAD/A Impact Report will not only demonstrate the power of this strong collaboration. It will highlight how the Academy is working with your best interests in mind to develop the benefits you need. Read on and celebrate our wins as a unified Academy!


Advocating for you

We advocate on Capitol Hill and with private payers to protect your patients and your practice.

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FDA agrees to implement AADA’s iPLEDGE recommendations

Changes to the iPLEDGE program will alleviate administrative burdens for dermatologists.

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Dermatologists, patients unite to battle 2024 Medicare cuts

The AADA initiated a campaign encouraging dermatology patients to call on Congress to fix Medicare cuts.

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Highlighting the specialty in the nation’s capital

More than 160 dermatology advocates assembled in Washington, D.C., to discuss key dermatologic issues with members of Congress at the 2023 AADA Legislative Conference.

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Patient safety is our priority

In 2023, we defeated several scope expansion bills in partnership with state dermatology and medical societies.

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Cigna fixes excimer laser prior authorization process

Due to AADA’s advocacy, Cigna fixed its prior authorization process for excimer lasers.


Positioning the specialty

In the news and out in the world, we continue to position you as the experts, and the public is listening.

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Your Dermatologist Knows guides public across all platforms

2023 was the first full year of the Your Dermatologist Knows consumer positioning strategy garnering strong results.

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New skin healthy issues provide valuable info to patients

As a member benefit, U.S. members receive 50 complimentary copies of each issue of skin healthy.

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Find a Dermatologist portal redesigned

A new, streamlined public-facing version of Find a Dermatologist makes it easier for patients to connect with board-certified dermatologists.

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AAD.org public content tops search results

AAD’s public website appeared among the top three Google search results for over 23,000 unique terms.

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Academy promotion of awareness months sees success

The Academy executed a robust promotion strategy on Skin Cancer Awareness Month, Vitiligo Awareness Month, and National Healthy Skin Month.

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Building strong relationships with social media influencers

At the 2023 Annual Meeting in New Orleans, the AAD hosted the first-ever Celebrating Influencers in Dermatology reception.


Member benefits

We know how important member benefits are to you — here’s a taste of what the Academy has to offer.

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Coding, culture, and contracts

The Academy offered you resources in all things practice management.

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You had questions. Your Academy had answers.

Your Academy Member Resource Center receives thousands of phone calls, emails, and online chats throughout the year. But it’s nothing we can’t handle!

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Academy CME opportunities abound

From CME supplements to updated clinical guidelines, we offer you the resources you need to stay current on advances in patient care.

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AAD Clinical Community surpasses 10 million views

About 80% of all discussions in the AAD Clinical Community have received a response from a dermatology expert.

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You’ve been using the AAD’s Diversity Toolkit

The course consists of 60 modules — 65,328 modules have been completed by a total of 3,608 people.

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2023 AAD meetings roundup

The AAD 2023 Annual Meeting in New Orleans in March 2023 was attended by more than 17,000 attendees!

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Academy publications continue to top the charts

DermWorld took top honors in 2023 and JAAD achieved the number one Journal Impact Factor again.