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Promote the specialty

promote your practice image
Promote your practice: Resources for you

Get tips on how to promote your practice on social and traditional media, and download the AAD Fellow logo to promote your association with the Academy.

Your Dermatologist Knows
Your Dermatologist Knows

Your Dermatologist Knows is a new consumer positioning strategy that reimagines the AAD’s public relations efforts.

SkinSerious logo

Learn how board-certified dermatologists have helped patients with serious skin disease and collaborated with other doctors to enhance patient care.

Young skillful dermatologist examining patient skin
What is a dermatologist?

Information for patients on the expertise that only a dermatologist can offer.

Multi-aged team of dermatologists
How to select a dermatologist

Information for patients on how to choose the provider that aligns with their needs.

Card illustration for raising skin cancer awareness
Encourage your patients to shine a spotlight on skin cancer

Download AAD’s Skin Cancer Awareness Month flyer, which explains to patients how they can share their skin cancer stories.