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Enewsletter rates and specs


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Reach AAD members weekly with two enewsletters, DermWorld Weekly and DermWorld Academy Insider. Two options with above industry standard open and click rates. We also accept ads on aad.org for both professional and consumer products.

New formats for 2021!

DermWorld Weekly

36% open rate
Boost visibility with the DermWorld Weekly enewsletter. Delivered each Wednesday, DermWorld Weekly contains timely, relevant news briefs related to core areas of practice, policy, and patient care, as well as FDA updates and breaking news items for dermatologists.

DermWorld Academy Insider

43% open rate
Delivered each Thursday with more engaging content and images, DermWorld Academy Insider includes the Question of the Week and Case Challenge. Newsletter will also feature 6-8 news items per week linked to AAD.org, AAD publications, or outside news items featuring the AAD.

Rates

Download a PDF of the enewsletter rates and specs.

Ad unit
Size1x6x12x
Position #1
728x90
$5,400
$5,190$4,925
Position #2
728x90$4,700$4,490$4,225
Position #3
728x90$4,000$3,790$3,525
Position #4
728x90
$3,300
$3,090$2,825
Position #5728x90$2,600$2,390$2,125
Specifications
File size
40k max
Rotation
Not accepted
Animated GIF
Not accepted
Required resolution
72 dpi
Acceptable file format
GIF or JPEG
Color palette
216 (for GIF files)
Rich media
Not accepted
Target URL
Required

  • Rates are net and subject to change. 15-day advance notice is required on cancellations.

  • Cannot accommodate 3rd party tagging.

  • Insertion orders and materials are due 15 business days prior to the start date of the ad campaign.

  • Ad rate is for 1, 6, or 12-month run, regardless of weeks in the month.