E-newsletter rates and specs
DermWorld Academy Insider
29.5%* open rate
Delivered each Thursday with more engaging content and images. Content includes Question of the Week at the top and Case Challenge button at the bottom. Newsletter will also feature 6-8 news items per week linked to AAD.org, AAD publications, or outside news items featuring the AAD.
DermWorld Weekly
26.8%* open rate
Boost visibility with the DermWorld Weekly e-newsletter. Delivered each Wednesday, DermWorld Weekly contains timely and relevant news briefs related to core areas of practice, policy, and patient care, as well as FDA updates and breaking news items of interest to dermatologists.
*Effective September 2021, Apple implemented its Mail Privacy Protection which prevents senders from seeing if and when a recipient opens an email in Apple Mail. It also hides a recipient’s IP address, so senders can’t determine their location. It does not change the engagement, only what is reported.
Rates
Download a PDF of the e-newsletter rates and specs.
Frequency rates are based on number of months run.
| Ad unit | Size | 1x | 6x | 12x |
|---|---|---|---|---|
Position #1 | 728x90 | $5,560 | $5,345 | $5,075 |
| Position #2 | 728x90 | $4,840 | $4,625 | $4,350 |
| Position #3 | 728x90 | $4,120 | $3,905 | $3,630 |
Position #4 | 728x90 | $3,400 | $3,185 | $2,910 |
| Position #5 | 728x90 | $2,680 | $2,465 | $2,190 |
| Specifications | |
|---|---|
File size | 40k max |
Rotation | Not accepted |
| Animated GIF | Not accepted |
| Required resolution | 72 dpi |
| Acceptable file format | GIF or JPEG |
| Color palette | 216 (for GIF files) |
| Rich media | Not accepted |
| Target URL | Required |
Rates are net and subject to change. 15-day advance notice is required on cancellations.
Cannot accommodate 3rd party tagging.
Insertion orders and materials are due 15 business days prior to the start date of the ad campaign.
Ad rate is for 1, 6, or 12-month run, regardless of weeks in the month.
