E-newsletter rates and specs
DermWorld Academy Insider
30.3%* open rate
Delivered each Thursday, DermWorld Academy Insider includes the Academy’s most popular education content, Question of the Week. This newsletter also highlights a selection of Academy-related news items, including information about meetings and events, clinical and practice management content, as well as a variety of other Academy offerings, products, and opportunities.
DermWorld Weekly
28.5%* open rate
Delivered each Wednesday, DermWorld Weekly is a concise digest of the latest news in dermatology, featuring relevant clinical research, FDA approvals on the latest dermatology drugs and treatments, advocacy successes, and more.
Rates
Download a PDF of the e-newsletter rates and specs.
*Effective September 2021, Apple implemented its Mail Privacy Protection which prevents senders from seeing if and when a recipient opens an email in Apple Mail. It also hides a recipient’s IP address, so senders can’t determine their location. It does not change the engagement, only what is reported.
| Ad unit | Size | Monthly rate |
|---|---|---|
Leaderboard (Position #1) | 728x90 | $5,500 |
| Native Ad #1 (Position #2) | Custom | $11,250 |
| Native Ad #2 (Position #3) | Custom | $9,500 |
| Specifications | |
|---|---|
File size | 150k max |
Rotation | Not accepted |
| Animated GIF | Not accepted |
| Required resolution | 72 dpi |
| Acceptable file format | GIF or JPEG |
| Color palette | 216 (for GIF files) |
| Rich media | Not accepted |
| Target URL | Required |
| Native ad specifications | |
|---|---|
Title max characters | 100 |
Copy max characters | 300 |
| Image size max | 270 x 180 pixels |
Rates are net and subject to change. A 15-day advance notice is required for cancellations.
Cannot accommodate 3rd party tagging.
Insertion orders and materials are due 15 business days before the start date of the ad campaign.
Inquire about weekly rates
