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DermWorld print rates and specs


DermWorld print rates

Download a PDF of the 2021 DermWorld print rate card.
Download a PDF of the DermWorld print specifications.

BW1x6x12x24x36x
Full page
$2,475
$2,600
$2,380$2,110$2,025
Full page spread
$5,490
$5,200
$4,760$4,220$4,050
1/2 page
$2,115$2,060$1,690$1,690$1,620
1/4 page
$1,430$1,330$1,060$1,060$1,010
4-Color
1x6x12x24x36x
Full page
$4,345
$4,200
$3,980
$3,710
$3,625
Full page spread
$8,690
$8,400
$7,960
$7,420
$7,250
1/2 page
$3,715
$3,660
$3,500
$3,290
$3,220
1/4 page
$3,030
$2,930
$2,825
$2,660
$2,610
Inserts
1x
6x
12x
24x
36x
2 page                      
$5,490
$5,200
$4,760
$4,220
$4,050
4 page
$10,980
$10,400
$9,520
$8,440
$8,100
8 page
$21,960
$20,800
$19,040
$16,880
$16,200

Furnished inserts: Production charges incurred for inserts not meeting printer specifications will be billed at cost. Inserts may be printed through the AAD at an additional production cost, which is not subject to agency discount.

Premium positions
1x6x12x24x36x
Cover 2
$5,169
$4,980
$4,694
$4,343
$4,233
Opp TOC #1
$4,894
$4,720
$4,456
$4,132
$4,030
Opp TOC #2
$4,894
$4,720$4,456
$4,132
$4,030
Opp What's Hot
$4,757$4,590$4,337$4,027$3,929
Opp President
$4,757$4,590$4,337$4,027$3,929
Cover 3
$4,894$4,720$4,456$4,132$4,030
Cover 4
$5,718$5,500$5,170$4,765$4,638

Cover 3 PI: 10% premium on earned black & white rate
Additional Color: 2-color: $800 | Matched (PMS): $1,020 | Metallic: $1,120
Additional fees may apply for split ci

Additional pricing

Ask your sales rep for pricing on cover tips, belly bands, gate folds, french door covers, and ride-a-longs.


DermWorld print specifications

Ad unitNo bleed
(width x height)
Bleed
(width x height)
Full page
7.625" x 10.375"
8.375" x 11.125"
Full page spread
15.25" x 10.375"
16.5" x 11.125"
1/2 page horizontal
7" x 5"
8.375" x 5.625"
1/2 page vertical
3.5" x 10"
4.25" x 11.25"
1/4 page
3.5" x 5"
N/A

Publication trim size: 8.125" x 10.875" Bleed ads: Keep live matter 0.25" from trim edges.

Production

Heat-set web printing 4-color process. 150 line screen on 60# coated stock. Perfect binding.

File specifications

  • The preferred file format is PDF, set to Print Quality.

  • The AAD will not accept native file formats.

  • All 4-color files must be in CMYK, unless a 5th or spot color is specified.

  • Black and white files must be in grayscale, no 4-color black.

  • All files must be the correct size as listed on the rate card per each publication.

  • Additional bleed is required for all bleed ads. See left.

  • All files submitted must be final artwork. Publisher will not make changes to digital files.

  • Fonts and images must be embedded and/or converted to outlines.

  • All files and images must be at least 300 dpi.

  • Photoshop and Illustrator files may be saved as EPS, PDF and also TIF.

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