AAD highlights your expertise during awareness months

Awareness months are a great opportunity to let the public know you’re the experts.

When a dermatology-related awareness month rolls around, the AAD makes sure to capitalize on the opportunity to let the public know that only a board-certified dermatologist has the expertise necessary to treat skin, hair, and nail conditions.

Here is a brief rundown of 2025’s awareness months, some of the top AAD-created content in those months, and how well they performed:

May – Skin Cancer Awareness Month

• Social media

  • 16.1 million views, 2.1 million engagements

  • Top posts:

    • Skin Cancer Awareness Month graphic

    • Melanoma patient tells her story

    • 6 surprising facts about indoor tanning

    • Skin cancer affects patients of all ages

    • Rare forms of skin cancer

    • How to decode a sunscreen label

    • 5 places you may have forgotten to put sunscreen

• Traditional media

  • 600 placements

  • Top stories:

    • Live Now Fox segment on how to prevent skin cancer featuring AAD President Susan C. Taylor, MD, FAAD

    • Women’s Health and Fortune articles focused on survey findings pertaining to Gen Z sun protection habits

    • Today.com piece that highlights the critical role of early detection by recounting the experience of a young woman whose mother noticed an unusual mole on her back, prompting her to visit a board-certified dermatologist who diagnosed it as melanoma

• AAD.org/public

  • 150,000 views from over 100,000 unique visitors to the AAD’s Skin Cancer Resource Center

  • Top visited webpages:

    • Types of skin cancer

    • Signs that could be melanoma on your foot

    • The ABCDEs of melanoma

    • Basal cell carcinoma

    • How to prevent skin cancer

June – Acne Awareness Month

• Social media

  • 13 million views, 1.9 million engagements

  • Top posts:

    • Acne Awareness Month graphic

    • 7 skin care habits that can worsen acne

    • Causes of acne

    • Acne treatment takes time to work

    • 6 at-home acne tips from dermatologists

August – Hair Loss Awareness Month and Psoriasis Awareness Month

• Social media

  • 12 million views, 2.2 million engagements combined

  • Top psoriasis posts:

    • Psoriasis Awareness Month graphic

    • 7 ways to stop baths and showers from worsening psoriasis

    • Nail psoriasis

  • Top hair loss posts:

    • Hair Loss Awareness Month graphic

      • Why see a dermatologist for hair loss

      • Hair loss vs. hair shedding

      • 4 conditions that can cause hair loss

• AAD.org/public

  • 1.9 million pageviews

  • Top visited pages:

    • Hair Loss Resource Center

    • Do you have hair loss or hair shedding?

    • Hair loss: Causes

    • Alopecia areata: Diagnosis and treatment

    • Hair loss: Diagnosis and treatment

October – Eczema Awareness Month

• Social media

  • 12.3 million impressions, 1.7 million engagements

  • Top posts:

    • Eczema Awareness Month graphic

    • Eczema definition graphic

    • How to relieve itchy psoriasis

    • Bleach bath tutorial

    • Types of eczema

    • Eczema vs psoriasis

• AAD.org/public

  • 76,703 pageviews

  • Top visited pages:

    • Home remedies: What can relieve itchy eczema?

    • What is atopic dermatitis?

    • What is dyshidrotic eczema?

    • Dry, scaly, and painful hands could be hand eczema

    • What’s the difference between eczema and psoriasis?

    • How to treat eczema during pregnancy

    • What is neurodermatitis?

    • How to manage wet or weeping eczema

    • What exactly is eczema?

    • Atopic dermatitis: Diagnosis and treatment

November – National Healthy Skin Month

• Social media

  • 7.8 million impressions

  • 3.7 million engagements

  • Top posts:

    • NHSM Awareness graphic

    • Dermatologists' skin care hacks

    • Skin care awards

    • How to use petroleum jelly

    • Reasons for adult acne

    • How to reduce premature skin aging

• AAD.org/public

  • 605,706 pageviews

  • Top visited pages:

    • 10 reasons your scalp itches and how to get relief

    • 10 reasons your skin itches uncontrollably and how to get relief

    • 7 dermatologists’ tips for healing dry, chapped lips

    • 10 reasons your face is red

    • Dermatologists’ top tips for relieving dry skin

    • 8 reasons your groin itches and how to get relief

    • 12 nail changes a dermatologist should examine

    • How to fade dark spots in darker skin tones

    • What are those bumps on my child’s skin?

    • What causes gray hair, and can I stop it?