Your Dermatologist Knows continues strong popularity on social media

You’re the experts, we’re proving it to the public.

The AAD maintains a robust social media presence as one of the key aspects of the successful Your Dermatologist Knows consumer positioning strategy. Through collaborations between the Academy’s social media team and AAD Social Media Correspondents and AAD Ambassadors, Your Dermatologist Knows content is created and distributed through both paid and organic placements.

The Academy’s social media accounts featured dozens of different dermatologists talking about a variety of dermatology-related topics — making it clear that only a board-certified dermatologist has the expertise necessary to address skin, hair, and nail health concerns.

In 2025, this content garnered over 147.3 million views and generated over 24.7 million engagements.

Some of the top-performing content of the year includes:

• The journey to becoming a dermatologist

• Skin cancer affects patients of all ages

• A day in the life of 4 dermatologists

• Can you prevent your hair from turning gray?

• What is Mohs surgery?

• Don't forget these spots when applying sunscreen

• FDA sunscreen warning

• What causes acne?

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