Your Dermatologist Knows has hot summer on social media

You’re the experts and millions of people know it.

The Your Dermatologist Knows strategy involves a robust social media presence that includes AAD Social Media Correspondents, partnerships with AAD member social media influencers, and paid and organic placements of Your Dermatologist Knows content.

This summer, Your Dermatologist Knows-related social media content has been seen 37.8 million times and generated 5.8 million engagements, bringing the total for the year to 103.9 million total views and 13.8 million engagements as of Aug. 30, 2025.

Some of the top-performing content this summer includes:

• What is HS?

• Dermatologists go “back to school”

• 5 things you might not know dermatologists treat

• Honk if you are wearing sunscreen

• World Vitiligo Day

• FDA sunscreen warning

• 3 things a melanoma survivor would never do again

• 5 tips for preventing bed bugs

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