Your Dermatologist Knows secures traditional media wins

Thousands of stories feature dermatologists’ expertise.

Since its launch in October 2022, the AAD’s Your Dermatologist Knows consumer positioning strategy has garnered major print, TV, and online media successes. As of Aug. 30, 2025, Your Dermatologist Knows-related efforts by the Academy have resulted in over 8,100 media placements in news outlets with a reach of 100,000 or more, with a potential to be seen more than 97 billion times this year.

Some of the top-performing media wins include:

• An Allure article highlighting how dermatologists are using new treatments to better help Black patients facing hair loss.

• A Women’s Health article discussing the role alpha arbutin plays in treating hyperpigmentation, including practical tips and safety advice from board-certified dermatologists.

• NBC News coverage of an updated military grooming policy that affects people with pseudofolliculitis barbae, and how to best prevent and treat the condition.

A key element of the Your Dermatologist Knows strategy involves pitching news stories featuring members of the AAD Media Expert Team. These successes have helped position board-certified dermatologists as the go-to experts on conditions affecting the skin, hair, and nails to millions of people.

See more 2025 media wins at www.aad.org/media-wins.