Awareness months highlight dermatologist expertise

Public education remains a top AAD priority.

A key goal of the Academy is to position dermatologists as the experts in skin, hair, and nail health, and awareness months offer a great opportunity to do just that.

June was Acne Awareness Month, and the Academy’s social media content on this topic received 13 million views and 1.9 million engagements.

The top-performing posts include:

• Acne Awareness Month graphic

• 7 skin care habits that can worsen acne

• Causes of acne

• Acne treatment takes time to work

• 6 at-home acne tips from dermatologists

August was two awareness months: Hair Loss Awareness Month and Psoriasis Awareness Month. Social media posts about these topics were viewed 12 million times with 2.2 million engagements.

Top-performing psoriasis posts include:

• Psoriasis Awareness Month graphic

• 7 ways to stop baths and showers from worsening psoriasis

• Nail psoriasis

Top-performing hair-loss posts include:

• Hair Loss Awareness Month graphic

• Why see a dermatologist for hair loss

• Hair loss vs. hair shedding

• 4 conditions that can cause hair loss

The public website also saw an increase in traffic during this time. August 2025 pageviews were close to 1.9 million, which is roughly 4,000 more pageviews than the average month in 2025.

The 5 most-visited hair-loss pages were:

1. Hair Loss Resource Center

2. Do you have hair loss or hair shedding?

3. Hair loss: Causes

4. Alopecia areata: Diagnosis and treatment

5. Hair loss: Diagnosis and treatment