Your Dermatologist Knows content remains popular on social media

One of the key aspects of the Your Dermatologist Knows strategy is maintaining the AAD’s robust social media presence. The Academy’s social media team works with a team of member social media correspondents and several social media ambassadors to generate and distribute paid and organic content.

One of the key aspects of the Your Dermatologist Knows strategy is maintaining the AAD’s robust social media presence. The Academy’s social media team works with a team of member social media correspondents and several social media ambassadors to generate and distribute paid and organic content.

To date, the Academy’s 2025 social media content has generated 66.7 million views and 8.1 million engagements. Academy social media channels have featured 40 different dermatologists talking about a variety of dermatology topics ranging from Mohs surgery to shingles to TikTok skin care trends.

Some of the top-performing content of the year includes:

• Skin cancer affects patients of all ages

• A reminder to Practice Safe Sun

• Facts about shingles

• Can you prevent your hair from turning gray?

• Melanoma on the legs

• A day in the life of a board-certified dermatologist

• What the color of your nails says about your health

• How to prepare for a dermatologist appointment

Be sure to follow the AAD on Instagram, TikTok, Pinterest, Facebook, and YouTube!