Your Dermatologist Knows garners solid traditional media placements

Since its launch in October 2022, the AAD’s Your Dermatologist Knows consumer positioning strategy has seen major successes in the realm of print, TV, and online media, and this year is not an exception. To date in 2025, Your Dermatologist Knows-related efforts by the Academy have resulted in over 5,400 media placements in major outlets, with a potential audience of more than 76 billion.

Some of the top-performing media wins include:

• An Allure article on the dangers of at-home cosmetic treatments and the importance of consulting a board-certified dermatologist, featuring AAD President Susan C. Taylor, MD, FAAD.

• A Cosmopolitan article highlighting the prevalence of eczema for people with darker skin tones and emphasizing the importance of seeing a board-certified dermatologist to get the most effective treatment.

• A Washington Post article exploring how artificial intelligence is being used to detect skin cancer and emphasizing that this technology should support rather than replace the expertise of board-certified dermatologists.

Pitching news stories featuring members of the AAD Media Expert Team is one of the key components of the Your Dermatologist Knows strategy, and these successes have helped millions of people hear about how board-certified dermatologists are the go-to experts on conditions affecting the skin, hair, and nails.

View media placements from 2025 at www.aad.org/media-wins.