2022 Skin Cancer Awareness Month content reaches millions
Over 2,300 media placements generated nearly 720 million views. One of the undertakings of the Academy that we take most seriously is ensuring the public is aware of the dangers of skin cancers and the steps they can take to keep themselves and their families safe.
In May 2022, during Skin Cancer Awareness Month, the Academy engaged in an aggressive media blitz with the goal of getting skin cancer facts to as large and as wide of an audience as possible. The media relations continued throughout the year and the results were better than we had hoped! Over 2,300 media placements were viewed nearly 720 million times.