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AAD itch topics lead on Google

Illustration for Impact Report Fall 2022

The traffic to our public-facing webpages remains strong. In 2022, we’ve garnered over 42 million unique page views — with over 14.5 million of those views occurring in the third quarter — averaging over 15,000 page views per day. This is an increase of over 5.5% from the second quarter of 2022.

Our most-visited pages were about relieving itchy skin and relieving an itchy scalp, which had over 681,000 and 463,000 views respectively from July to September. This result is not surprising: Both pages are the top result on Google when searching for those specific ailments.