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AAD stories seen over 29 billion times in 2021

Illustration for Impact Report

2021 was an extremely effective year for our media relations efforts. We encourage the media to educate the public about skin, hair, and nail conditions, with the overarching goal of encouraging the public to seek treatment from licensed dermatologists.

As a result of our media relations activities, our messages were featured over 12,800 times in various media outlets last year, including U.S. News and World Report, USA Today, the Washington Post, the New York Times, and Good Morning America. As a result of this far-reaching success, content about dermatology was seen more than 29 billion times across various outlets, platforms, and channels.

Our media relations efforts continue to position you as the experts in skin, hair, and nail health and ensure that the public understands the importance of seeking care from a board-certified dermatologist.