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Educating the public — AAD.org provides a comprehensive, reliable resource for your patients

Itch, sunburn, COVID toes. You name it. You treat them all. When questions invariably arise about skin, hair, and nails, the public has a trusted, reliable place to find answers on our site for the public.

In 2021, we tracked more than 52 million pageviews at aad.org/public, which was almost 91% of total pageviews to the entire site. Whether in a crisis about sudden hair loss, or wondering how to manage chapped lips in the winter, aad.org/public has tips and expert recommendations and guidance for everyone — and always directs visitors to see a dermatologist when they require care.

With more than 800 pages of public content on aad.org/public, here are some of the pages that had the most visits last year:

  1. 10 reasons your skin itches uncontrollably and how to get relief - 3,243,920 views

  2. 10 reasons your scalp itches and how to get relief - 1,995,736 views

  3. COVID toes, rashes: How the coronavirus can affect your skin - 1,897,833 views

  4. How to treat sunburn - 1,273,890 views

  5. Diabetes: 12 warning signs that appear on your skin - 1,172,327 views

  6. Can COVID-19 cause hair loss? - 1,127,436 views

  7. 10 reasons your face is red - 958,074 views

  8. 7 dermatologists’ tips for healing dry, chapped lips - 907,428 views

  9. 8 reasons your groin itches and how to get relief - 879,018 views

  10. How to treat a first-degree, minor burn - 750,877 views

Google to the rescue

In 2021, our top 10 public webpages were accessed through organic Google searches. Want to see for yourself? Google “super itchy skin” and see what comes up as the first resource.