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Impact Report — Spring 2021


Cover image for Impact Report Issue 2, 2021

Our focus is on supporting members, and we want to be sure to tell you what we are doing for you. So, in addition to the annual printed Impact Report that we sent you in April, we’re going to continue to check in with you through quarterly updates online. Welcome to the first online update of our Impact Report!

In this edition we’ll update the top-level items that affect you and improve your practice in several areas including advocacy for you, our public efforts, and our member benefits.

Impact Report hero image for Education section

Educating the public

We continue to distinguish you as the leader in your field through our public awareness efforts. Because we position you as the experts, the public is listening to you.

Skin Cancer Awareness Month 2021 card image for Impact Report
Skin cancer awareness month

Fresh tactics are continuing to position you as the experts in diagnosis and treatment of skin cancer.

Your expertise is essential
Your expertise is essential

The public is learning that dermatologists are the experts on new and emerging science relating to the skin manifestations of the coronavirus.

Add the FAAD designation to your Instagram handle and/or professional biography
Advancing the specialty, one FAAD download at a time

More than 30 dermatologist social media influencers feature the FAAD designation, which means their combined 1.3 million followers see ‘FAAD’ associated with their name.

skin healthy magazine
skin healthy magazine

More than 12,000 U.S. AAD members have received the first issue of this new magazine to educate patients about the common skin conditions you treat.

A snapshot of our public education reach
A snapshot of our public education reach

Our recent media relations efforts have garnered nearly 19,000 media placements that were seen more than 36 billion times. Our YouTube channel has more than 91,000 subscribers. And there’s much more to report.


Advocating for you

When issues get tough and complex, you need an advocate. The Academy is yours. In this issue we’ll update you on topics like extended sequester relief, scope of practice, sunscreen bills, and step therapy reform. We stay on top of the issues that matter to you, creating space for you to work at the top of your profession.

Medicare update
Medicare update

We are successfully fending off physician payment cuts due to the Medicare sequester.

Patient safety
Patient safety

We strive for transparency in licensure and board certification in every state. See what we’ve done in South Dakota, Mississippi, and Virginia.

Sun safety
Sun safety

We believe the public should use sunscreen, seek shade, and wear sun-protective clothing to prevent skin cancer. See our latest efforts in Hawaii.

Removing barriers to medication access
Removing barriers to medication access

You collaborated with us to quickly address policy changes affecting claims and formularies.

Step therapy reform
Step therapy reform

Two states have already adopted step therapy reform in 2021. We supported legislation that will require health insurers to quickly override step therapy protocols if you deem it medically inappropriate for your patient.


Providing meaningful benefits

Your member benefits should not fly under the radar. Know what they are and how they can be used. In this edition, we’re highlighting coding, private payer tools, and easy ways to get free CME.

Coding
Coding

We’ve crafted a series of coding vignettes that get into the nitty-gritty details of everyday dermatology practice.

Addressing insurance challenges
Addressing insurance challenges

The Private Payer Resource Center is a new section of AAD.org dedicated to helping you address insurance challenges.

Free CME
Free CME

A short conversation with the right person can help you earn free CME!