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Cards are used as an introduction and a link to more content

  • Cards are always an introduction to a bigger piece of content so often used in landing pages.

  • Title and text have to be very short. Our cards have fixed heights, so that they all look consistent on the page.

  • They are almost always used in multiples as they form a responsive grid.

  • Can be used as a directional call to action (CTA)

  • The image and the header in the card are links

  • Cards are a great way to add related resources to the bottom of the page

  • Cards don't necessarily need images. Especially when the subject matter is extremely technical or clinical and the imagery would not bring any value to the content.

Examples of cards

Landing page - horizontal cards:

enroll in DataDerm icon
Enroll in DataDerm

Review the three-step process and enroll in DataDerm today. The Academy's CMS-certified registry makes reporting easier and transparent.

dataderm dashboard icon
DataDerm dashboard

Already enrolled in DataDerm? Access your dashboard. See real-time information on your reporting progress.

Landing page - vertical cards:

DataDerm icon
AAD's DataDerm

DataDerm is a clinical data registry — created by dermatologists, for dermatologists — to transform your practice and elevate the specialty.

Coding resource center icon
Coding resources

Find practical tips about common dermatological coding issues, including biopsies, excisions, E/M, and modifiers.

recommended vendors icon
Recommended vendors

The Academy's preferred providers offer members practical, money-saving solutions for personal and professional stability.

Horizontal cards with vertical image, such as a headshot

Cards can have buttons or a text link to highlight the action

Lorem ipsum dolor sit amet

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet

Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetur adipiscing elit

Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Extra small cards for showing many related references.

How to apply sunscreen
Is your sunscreen really protecting you?
What are the best ingredients to look for in sunscreen?
Is misinformation increasing your skin cancer risk?
Prevent skin cancer

More examples: