Widespread coverage of 2023 AAD Annual Meeting
In March, the Academy’s media relations team hosted dozens of journalists in our press office in New Orleans during the 2023 AAD Annual Meeting and promoted several news releases related to topics being discussed during the meeting.
As a result, coverage of the 2023 AAD Annual Meeting garnered 355 media placements, which was seen over 645 million times, including an article from New Beauty that discussed the most talked-about advances at the meeting.
Additionally, several news outlets covered the Academy’s news releases on treatment options for pregnant women living with psoriasis, eczema, and skin allergies to metal implants, including placements in HealthDay and United Press International Online.
When the smoke from the Canadian wildfires blanketed the East Coast in early June, NBC News covered the Academy’s Annual Meeting news release on how wildfires can affect the skin.