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Patient and public education partnership opportunities


Learn how you can partner with the most trusted voice in dermatology to educate patients and the public on common skin, hair, and nail conditions. Whether supporting a public awareness campaign or sponsoring public education online content, you can further your commitment to education and increase patient access to dermatologic care.

The AAD offers a wide array of partnership opportunities to improve access to reliable, expert-developed education to dermatology patients and the public at large.

Public awareness campaigns
Public awareness campaigns are a fantastic tool for educating the public about skin, hair, and nail conditions and encouraging them to see a dermatologist for diagnosis and treatment. These campaigns may feature a variety of tactics, including the development of online or video educational content, as well as media relations tactics to drive awareness of the content.

Recognition may include logo placement on educational content and name recognition in media relations materials.
Multiple supporters, starting at $100,000.
Available
Patient education pamphlets
Developed by the AAD with board-certified dermatologists, patient education pamphlets address symptoms, diagnosis, treatment, and self-care options for skin, hair, and nail conditions. More than 2 million AAD pamphlets are distributed to dermatology patients each year. There are currently 45 print pamphlets, with 11 additional online titles and tip sheets available for licensing (support needs differ per pamphlet).

Recognition may include logo placement on the back cover of the printed pamphlets or at the end of content for online pamphlets or tip sheets.
Multiple supporters, starting at $20,000.
Available
Diseases and conditions on AAD.org
These webpages contain information and resources from the #1 trusted voice in dermatology. There are a variety of conditions available, with the full list available at www.aad.org/public/diseases/a-z.

AAD.org public content pages were visited 46 million times in 2019. All content is vetted by expert dermatologists. The disease/condition webpages are available individually for sponsorship with different annual sponsorship values.

Recognition may include sidebar logo placement on every page within the disease/condition page.
Multiple supporters, starting at $15,000.
Available
Resource centers on AAD.org
These public-facing web resource centers offer information and resources from the #1 trusted voice in dermatology for the following conditions: (1) Acne, (2) Eczema, (3) Hair loss, (4) Psoriasis, (5) Rosacea, (6) Skin cancer.

All content is vetted by expert dermatologists. Each resource center is available for annual sponsorship.

Recognition may include sidebar logo placement on every page within the resource center.
Multiple supporters per resource center, starting at $40,000.
Available
Coronavirus Resource Center
The AAD's public-facing Coronavirus Resource Center provides the public with information about changes in dermatology and how you can continue to care for your skin, hair, and nails. It includes resources on “COVID toes,” face mask acne, and other COVID-related topics.

The AAD’s member-facing Coronavirus Resource Center provides information and support to help reopen member’s practices and protect their patients. It includes resources on teledermatology, legislative and regulatory changes, and other related topics.

Recognition includes logo recognition on each page within the Resource Center for 12 months (or until resource center is no longer needed).
Multiple supporters, starting at $25,000 for public-facing or $40,000 for both member-facing and public-facing pages.Available
Everyday care pages
These insights from board-certified dermatologists provide information for the public to take the best possible care of your skin, hair, and nails. Sections include: (1) Skin Care Basics, (2) Skin Care Secrets, (3) Injured Skin, (4) Itchy Skin, (5) Sun Protection, (6) Hair and Scalp Care, and (7) Nail Care Secrets.

All content is vetted by expert dermatologists. Each resource center is available for annual sponsorship.

Recognition may include sidebar logo placement on every page within the section.
Multiple supporters per section, starting at $15,000.Available
Videos of the month
The videos of the month are a series of unique educational videos released to the public monthly. Each video illustrates lifestyle tips the public can use to care for their skin, hair, and nails at home.

The 2019 videos of the month generated 118 media placements and more than 163 million media impressions. Each video is published in both English and Spanish.

Recognition may include logo placement at the end of video content.
Multiple supporters, starting at $7,500 per video.
Available
Interested in partnering with the AAD?

Contact the Academy's Corporate and Foundation Relations team at CorporateTeam@aad.org.

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