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The AAD New Brand Promise


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The power of the circle

A symbol reflecting strength in unity and belonging, the logo represents the visual identification for an association that members are proud of. This is our AAD story.


Manifesto: Our members are our power

Illustration of Manifesto

Learn about the Academy's efforts to refocus its brand on education, advocacy, member-centricity, and innovation.

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Education

The Academy is the gold-standard for educational resources for dermatologists.

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Advocacy

The AADA's advocacy efforts impact individual dermatologists and the specialty.

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Member-Centricity

The Academy is committed to being a member-centric, listening organization that embraces diversity.

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Innovation

The Academy is innovating to better deliver educational services and help dermatologists use technology in practice.



Now it's your turn: Listen | Learn | Lead

Tune in to the new brand promise

Listen to a new Dialogues in Dermatology podcast with Dr. Seemal Desai and Melanie Tolley Hall on how the AAD’s new brand promise came to life and best practices for members thinking about rebranding their practices.

Enter the “Brand Brain Blitz” contest to win AAD swag

Answer four questions about the new brand to be entered into a drawing to win an AAD Swag Box valued at $250 (for U.S. members only).

New AAD Fellow (FAAD) designation coming soon!

Differentiate yourself from other board-certified physicians as the expert on skin, hair, and nails by using the new AAD Fellow (FAAD) designation. Coming soon!