2025 AAD Innovation Academy: Social media toolkit

We're excited to see you in Chicago this summer at the 2025 AAD Innovation Academy! The following toolkit includes tips and guidelines to help guide your social media activities at the event. Download the graphics below and share on your accounts to let your followers know you will be attending!

#AADinnovation2025

Include the official AAD Innovation Academy hashtag in your social media posts.

@AADmember

Follow and tag the official AAD member social media accounts on Instagram, Facebook, and LinkedIn.

Instagram

Facebook

LinkedIn

Sharable graphics

Facebook and Instagram post graphics (1080 x 1350 pixels)

LinkedIn post graphics (1200 x 627 pixels)

Instagram story graphics (1080 x 1920 pixels)

Tips and guidelines

For Attendees

• Use the hashtag #AADinnovation2025 in all your social media posts and stories.

• Follow and tag @AADmember on Instagram, LinkedIn, and Facebook.

• Share the “I’m Attending” or “We’re Attending” graphics on your social media accounts before the meeting starts.

• Tag as many people as you can in your posts to increase reach and engagement.

• Utilize a mix of posts, stories, and videos on various platforms to appeal to their respective algorithms.

• Share your key learnings and favorite sessions with your colleagues on LinkedIn.

• Refrain from using controversial language or unprofessional messaging on all posts.

For Speakers and Directors

• Use the hashtag #AADinnovation2025 and tag @AADmember in your posts and stories.

• Tag the other speakers/co-directors in your session to amplify your posts’ reach and engagement.

• Share the “I’m Speaking” graphics on your social media accounts before the meeting to encourage AAD members to attend.

• Advise attendees of what they can or cannot take photos of during your session to post on social media (i.e. slides, patient images, etc.).

• Remind attendees to post what they learn at your session on social media.

• Like and comment on posts that tag you or reference your session to maximize engagement.

Need to look up your session? Use the 2025 AAD Innovation Academy session directory.