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Innovative Dermatology Education Award (IDEA)

Grant overview

Through a generous contribution from the Elsevier Foundation and the Skin Disease Education Foundation (SDEF), both of whom share the American Academy of Dermatology’s (AAD) commitment to continuing excellence in dermatology, the AAD has created an educational program called the Innovative Dermatology Education Award (IDEA).

The IDEA program was established to facilitate dermatologists' continuing education through support and development of innovative continuing medical education programs.

Available grants

IDEA grants are awarded for programs that incorporate innovative teaching strategies or utilize innovative content delivery mechanisms. Applicants may apply for a one-year grant in the teaching strategy category and content delivery mechanism category. Programs are eligible to apply for both categories in one application.

Teaching strategy category

This category applies to programs that incorporate innovative teaching methods or strategies into educational interventions. Teaching strategies refer to methods used to help learners achieve the desired results of the education program. When applying for a grant in this category, applicants should describe how the innovative teaching strategy contributes to achieving desired results.

Examples of traditional teaching strategies include lectures, case-based learning, Q & A, etc. An innovative teaching strategy should include a novel, fresh approach that goes beyond traditional methods. Applications should explain how the strategy is new or novel.

Content delivery mechanism category

Content delivery mechanisms refer to the means used to deliver educational content.

Examples of traditional content delivery mechanism include traditional lectures, audience response systems, webinars, etc. An innovative content delivery mechanism should include a novel, fresh approach that goes beyond traditional methods and may include the utilization of innovative platforms/technologies.


If you have questions, please contact Janet Chester at jchester@aad.org.

  • Eligibility & requirements
  • Proposal criteria
  • Application timeline
  • Selection process
  • Past recipients
  • The following types of organizations are eligible to apply for an IDEA grant:

    • ACCME-accredited CME providers

    • Universities

    • Academic medical centers

    • Hospitals

    • State or national medical membership organizations

    • Publishers

    • Technical or software companies

    Organizations that produce, market, re-sell, or distribute health care goods or services consumed by, or used on, patients are not eligible for an IDEA grant. (These criteria do not include providers of clinical services.)

    Right of First Refusal

    AAD will be given the right of first refusal to license, publish, or sell IDEA-funded activities or programs that result in a marketable product or delivery mechanism.

    Content Development

    The target audience IDEA-funded activities and programs must be dermatologists. If the IDEA-funded activity or program is an educational delivery mechanism, the applicant agrees to partner with the American Academy of Dermatology to develop content and identify subject matter experts.

    Application Requirements

    Applicants must submit all required proposal documentation. Incomplete proposals will not be considered. Required documentation is as follows:

    • Applicant biographical sketch or Curriculum Vitae

    • Application

    • Budget

    Ideal proposals will:

    • be designed to improve education for dermatologists and

    • narrow clinical practice gaps in competency, performance, or patient outcomes and/or utilizing creative, novel teaching strategies, and/or delivery methodologies.

    Proposals will be evaluated utilizing the following criteria adapted from the Innovative Learning Institute.

    Utility, considerations

    • Identifies a defined educational need for a specific target audience

    • Describes the desired outcome(s) or result(s)

    • Includes measurable learning objectives that support achievement of desired outcome(s)

    Innovative Methods, Strategies, or Mechanisms, considerations

    • Describes a novel approach to use of technology, teaching strategies, and/or education delivery mechanism(s) or states how existing educational paradigms can be utilized in new environments or introduces a new educational concept/model

    • Describes how the approach will achieve the desired outcomes

    • Utilizes evidence-based approach supported by adult learning theories

    Evaluation, considerations

    • Describes metrics and method(s) to assess outcome(s) and measure success

    Applications accepted June 17 – Aug. 19, 2024.

    Approval notifications will be communicated to applicants in November 2024.

    The applications are reviewed by the Sulzberger Dermatologic Institute and Education Grants Committee who will evaluate the following aspects of the applications:

    • Utility

    • Innovative methods

    • Evaluation methods

    • Feasibility/Risk

    • Resistance

    • Sustainability

    The committee will recommend grant recipients to the Council on Education. Final approvals are made by the Board of Directors.

    Note that the IDEA grant was formerly known as PICMED.

    2004 – June: Dr. Fleischer, “The Development of a Web-based Dermatopathology Atlas.”

    2004 – December: Dr. Michael R. Migden, MD, and Dr. Tri H. Nguyen, MD, “Virtual Dermatology Topics: A Digital Continuing Medical Education Program.”

    2005 – June: Drs. Munavalli and Bhatia, “Development of Rich Media Continuing Medical Education through the Integration of Virtual Dermatopathology.”

    2005 – December: Dr. Stratman, “Facilitator & Learner Training for the Web-Based Dermatology Integrative Competency Curriculum.”

    2006 – June: Raechele Cochran Gathers, MD, “Employment of the Internet Paradigm in Physician Information Technology Education.”

    2006 – December: Dr. Claudia Hernandez, “Specialty topics in dermatology the way you want to see them.”

    2006 – December: Dr. William Rosenberg, “Innovative Web-based and real-time tool for continuing medical education in dermatology.”

    2007 – December: Anne Burdick, MD, co-investigators Dr. Ivan Camacho, and Scott Simmons, M.S., “Telemedicine Providing Continuing Medical Education in Dermatology to Latin America, Alaska, Hawaii, and Guam."

    2007 – December: Lawrence Eichenfield, MD, co-investigators Andrew Krakowski, MD, and Magdalene Dohil, MD, “Interventional Education for Eczema.”

    2008 – 2010: No grants were provided. Due to the downturn in the financial markets, the PICMED corpus fell below its minimum.

    2011: Barbara Gilchrest, MD, “Establishing and Maintaining Scientific Literacy for Practicing Dermatologists.”

    2013: Joyce Wang, BA, “DermTerms: The Morphology Workspace.”

    2014: Andrea Murina, MD, “Adaptive Learning for Dermatology Continuing Medical Education: Building Content for Personalized Learning.”

    2015: PICMED did not grant any funds.

    2016: Elisabeth Hurliman, MD, “Mohs surgery teaching module.”

    2017: Warren R. Heymann, MD, “Dermatology Insights and Inquiries.”

    2018 – 2020: PICMED did not grant any funds.

    2021: Ali Lotfizadeh, MD, MPH, “Virtual Dermatopathology Training Model in a Low-Income Country Setting.”

    2023: Nishad Sathe, MD, “Online Spaced Education: A Pilot Program for Skin of Color Training.”