AAD SPOT Skin Cancer Awareness Month
Every year in May, Melanoma Monday® launches the AAD’s month-long, national Skin Cancer Awareness Campaign. It’s the time of year when the AAD advances this public education effort to position you as the experts in the diagnosis and treatment of skin cancer. In addition, the AAD creates and shares resources and dermatologist-approved recommendations that educate the public about skin cancer prevention and detection.
Our key messages on skin cancer prevention and detection drive our annual Skin Cancer Awareness campaign efforts. Ahead of the campaign, we partner with AAD members to compile compelling patient stories that we then share with the media. Through robust public relations efforts, the Academy coordinates media interviews with dermatologists and skin cancer patients in several cities across the U.S.
The #PracticeSafeSun campaign generates buzz among the public across our social media channels each year. However, AAD’s Instagram channel — @AADskin1 — is our social media home for the #PracticeSafeSun campaign. The #PracticeSafeSun hashtag is included with each social media post to keep the conversation about sun protection and skin cancer prevention and detection trending during May.
Every year, for Skin Cancer Awareness Month, the AAD creates
educational content for the campaign’s online hub, housing all things skin cancer prevention and detection related. Featuring key messages, infographics, and links to additional resources and information, these pages continue to drive hundreds of thousands of pageviews every May.
Be sure to direct your patients to aad.org/public for resources on how to care for their skin, hair, and nails year-round.