Welcome to DW 2016!
Welcome to the 2016 Dermatology World (DW) media kit! On the following tabs, you will find information about how DW can support your company's sales and marketing goals for 2016 and beyond. As the publication’s physician editor, I'd like to personally welcome you to the dermatology community, and to provide you with information about how this vitally important magazine supports the health of the specialty through its parent organization — the American Academy of Dermatology (AAD). Your advertising in DW reaches an eager audience of dermatologists as they manage their practices, while your advertising dollars support the Academy’s efforts to bolster the health of the specialty in which you do business.
As THE official magazine of the American Academy of Dermatology Association, DW covers the most important topics in the specialty of dermatology today. Through its high-quality editorial content, which includes clinical features, how-to advice about optimizing offices, vital billing and coding information, advice about dealing with tough legal, regulatory, and technology issues, the latest information about how best to manage practices, and monthly guidance on translating the latest research into better patient care, DW has become the top-ranked practice management publication in the field2. In fact, 92 percent of readers find content of value in every issue.1 And, you’re reaching an audience that includes nearly every practicing dermatologist in the United States — 93 percent of board certified dermatologists3 — and many more around the world, all of whom are members of the American Academy of Dermatology, and highly engaged and interested readers of DW.
I hope you’ll find the information presented here helpful as you determine the best options for reaching the dermatology market with your message — and trust that when you’ve reviewed what DW has to offer, you’ll realize there’s no better location for your advertising as you work to achieve your marketing goals for 2016 and beyond.
Abby Van Voorhees, MD
Physician Editor, Dermatology World
Chair, Department of Dermatology
Eastern Virginia Medical School, Norfolk
12015 Reader Feedback Study of Dermatology World, Stratton Publishing and Marketing Inc.
22015 Kantar Media Medical/Surgical Readership Study, Dermatology
32015 American Academy of Dermatology Membership Profile, January 2015
Dermatology World features a bold editorial mix, and a modern, consumer-style look and feel that is completely unique and unlike anything else in the specialty. No other dermatology publication covers practice management topics with an insider's perspective, or offers editorial that bridges the gap between science and practice. The editorial in each issue includes the following topics:
Features and columns with practical practice management information, best practices/benchmarking for practices, expert Q&A, coding tips, legal issues, technology tips, and more.
Expert pearls, implications of research breakthroughs for practicing dermatologists, analysis of Academy clinical guidelines and their implications for practicing dermatologists, and translational research topics.
News on legislative and regulatory actions, including implementation of the Affordable Care Act (Obamacare), and practical analysis of their impact on dermatologists, tips on how to implement new requirements, FDA updates, and coverage of Academy advocacy positions/events.
News on ongoing AAD activities, including coverage of Board actions, administrative matters, member recognition, programs, leaders' columns, and policy and position statements.
2015 (December issue)
DW Weekly E-Newsletter
Dermatology World Weekly (DWW) electronic newsletter contains timely and relevant news briefs related to DW's core areas of practice, policy, and patient care, as well as FDA updates and breaking news items of interest to dermatologists. DWW has a circulation of 17,500 AAD members, and an outstanding open rate of 47%.
Dermatology World Online offers readers convenient online access to the content that they read in print, and features bonus audio and video content, exclusive to this medium.
DW Online is a popular resource with over 25,000 page views each month. Three banner units are available on the site and are sold by month, providing advertisers with a 100% share of voice in each position for that month.
DW Digital edition
The monthly print edition of Dermatology World is also available in a tablet-friendly digital format. Increase your visibility with specialty ad units available only in the digital edition, which more than 1,000 readers use to access the magazine each month. Free links within your ad take readers directly to your website.
The best way to reach the most dermatologists worldwide as they make decisions about their business is the American Academy of Dermatology’s go-to practice management resource, Dermatology World (DW). Circulated to more than 18,500 members, DW is rated the top industry practice management news source, with 92 percent of respondents to this year’s reader survey saying they find content of value in every issue.1
Advertising in DW classifieds provides you with:
- Five bonus distribution issues that bring your advertisement even wider exposure to non-member physicians and medical personnel, as well as allied health specialists.
- Exposure to more than 93 percent of board certified U.S. dermatologists each month; as well as Residents and Fellows.
- Additional exposure to your advertisement through DW online found at the Academy’s website, www.aad.org/dw, and in the online flip book version.
View the 2016 DW classified advertising rates.
View the 2015 DW classified advertising rates.
For more information contact Carrie Parratt at (847) 240-1770 or firstname.lastname@example.org
1Source: Dermatology World Reader Study, STRATTON Publishing and Marketing Inc. ©2015