Welcome to DW 2014!
Welcome to the 2014 Dermatology World (DW) media kit! On the following tabs, you will find a plethora of information about how to support DW, but as the publication’s physician editor, I wanted to take this special opportunity to welcome you to the dermatology community, and to provide you with information about how this vitally important magazine supports the health of the specialty through its parent organization — the American Academy of Dermatology (AAD). Your advertising in DW reaches an eager audience of dermatologists as they manage their practices, while your advertising dollars support the Academy’s efforts to bolster the health of the specialty in which you do business.
As THE official magazine of the American Academy of Dermatology Association, DW covers the most important topics in the specialty of dermatology today. Through its strong editorial, which includes regular clinical features, how-to advice about optimizing offices, vital billing and coding information, advice about dealing with tough legal, regulatory, and technology issues, the latest information about how best to manage practices, and monthly guidance on translating the latest research into better patient care, DW has become the top-ranked practice management publication in the field2. In fact, more than four in five readers call it “the best resource for dermatologists to get a good read on what’s happening in the specialty.”1 And, you’re reaching an audience that includes nearly every practicing dermatologist in the United States — 97 percent at last count3 — and many more around the world, all of whom are members of the American Academy of Dermatology, and highly engaged and interested readers of DW.
I hope you’ll find the information presented here helpful as you determine the best options for reaching the dermatology market with your message — and trust that when you’ve reviewed what DW has to offer, you’ll realize there’s no better location for your advertising as you work to achieve your marketing goals for 2014 and beyond.
Abby Van Voorhees, MD
Physician Editor, Dermatology World
Associate Professor, Department of Dermatology
University of Pennsylvania
12013 Reader Feedback Study, Stratton Publishing and Marketing Inc.
2Kantar Media Medical/Surgical Readership Study, June 2013
3American Academy of Dermatology member database
Dermatology World features a bold editorial mix, and a modern, consumer-style look and feel that is completely unique and unlike anything else in the specialty. No other dermatology publication covers practice management topics with an insider's perspective, or offers editorial that bridges the gap between science and practice. The editorial in each issue includes the following topics:
Features and columns with practical practice management information, best practices/benchmarking for practices, expert Q&A, coding tips, legal issues, technology tips, and more.
Expert pearls, implications of research breakthroughs for practicing dermatologists, analysis of Academy clinical guidelines and their implications for practicing dermatologists, and translational research topics.
News on legislative and regulatory actions, including implementation of the Affordable Care Act (Obamacare), and practical analysis of their impact on dermatologists, tips on how to implement new requirements, FDA updates, and coverage of Academy advocacy positions/events.
News on ongoing AAD activities, including coverage of Board actions, administrative matters, member recognition, programs, leaders' columns, and policy and position statements.
Dermatology World online offers readers a new way to access the content that they read and find useful in the print magazine, along with online-only bonus content, including audio, slideshows, and additional in-depth coverage.
Traffic to this dedicated section of the Academy's website has nearly doubled since its June 2012 launch – 140,000 page views in the last year – and will continue to climb as new content is added every month.
Three prominent ad units are available each month, along with a table of contents (TOC) promotional e-blast sent early each month to more than 15,000 readers.
Dermatology World is published monthly in a tablet-friendly digital format. Increase your visibility with specialty ad units available only in the digital edition which more than 1,000 readers use to access the magazine each month. Free links in your ad take readers directly to your website.
The best way to reach the most dermatologists worldwide as they make decisions about their business is the American Academy of Dermatology’s go-to practice management resource, Dermatology World (DW). Circulated to more than 17,000 members, DW is rated the top industry practice management news source, with 95 percent of respondents to this year’s reader survey saying they find something valuable in every issue.1
Advertising in DW classifieds provides you with:
- Four bonus distribution issues that bring your advertisement even wider exposure to non-member physicians and medical personnel, as well as allied health specialists.
- Exposure to more than 97 percent of practicing U.S. dermatologists each month.
- Additional exposure to your advertisement through DW online found at the Academy’s website, www.aad.org, and in the online flip book version.
View the 2014 DW classifieds advertising rates. 1Source: Dermatology World Reader Study, STRATTON Publishing and Marketing Inc. ©2013