Welcome to DW 2016!
Welcome to the 2016 Dermatology World (DW) media kit! On the following tabs, you will find information about how DW can support your company's sales and marketing goals for 2016 and beyond. As the publication’s physician editor, I'd like to personally welcome you to the dermatology community, and to provide you with information about how this vitally important magazine supports the health of the specialty through its parent organization — the American Academy of Dermatology (AAD). Your advertising in DW reaches an eager audience of dermatologists as they manage their practices, while your advertising dollars support the Academy’s efforts to bolster the health of the specialty in which you do business.
As THE official magazine of the American Academy of Dermatology Association, DW covers the most important topics in the specialty of dermatology today. Through its high-quality editorial content, which includes clinical features, how-to advice about optimizing offices, vital billing and coding information, advice about dealing with tough legal, regulatory, and technology issues, the latest information about how best to manage practices, and monthly guidance on translating the latest research into better patient care, DW has become the top-ranked practice management publication in the field2. In fact, 92 percent of readers find content of value in every issue.1 And, you’re reaching an audience that includes nearly every practicing dermatologist in the United States — 93 percent of board certified dermatologists3 — and many more around the world, all of whom are members of the American Academy of Dermatology, and highly engaged and interested readers of DW.
I hope you’ll find the information presented here helpful as you determine the best options for reaching the dermatology market with your message — and trust that when you’ve reviewed what DW has to offer, you’ll realize there’s no better location for your advertising as you work to achieve your marketing goals for 2016 and beyond.
Abby Van Voorhees, MD
Physician Editor, Dermatology World
Chair, Department of Dermatology
Eastern Virginia Medical School, Norfolk
12015 Reader Feedback Study of Dermatology World, Stratton Publishing and Marketing Inc.
22015 Kantar Media Medical/Surgical Readership Study, Dermatology
32015 American Academy of Dermatology Membership Profile, January 2015