The AAD 2019 Strategic Plan


All of the work undertaken by the American Academy of Dermatology on behalf of its members, their patients and the public are guided by a clear vision, core values, and strategic goals. These elements are reflected in all the Academy’s programs, projects, and initiatives.

Learn more about the strategic planning process. 


Recognized as the leading authority for the highest quality and compassionate dermatologic care.

AAD is improving global access, innovation and quality of dermatologist-led patient care and providing visionary leadership of the profession. Through AAD programs and resources, Academy members are advancing the frontiers of dermatologic care by embracing innovation and technological advances, overcoming accessibility barriers, optimizing data-driven improvements in care and expanding outreach to the global community.

AAD members benefit significantly from the advocacy, education and practice management focus of the organization.  The AAD continually strives to anticipate and respond to the evolving needs of the profession, providing leading-edge resources for dermatologists in all practice environments and supporting diversity in the dermatology specialty.  Dermatologists, patients, and members of dermatologist-led care teams recognize the AAD as the leading provider of comprehensive education on the diagnosis and treatment of skin disease.

With the support of the AAD’s efforts, our members are recognized by the public, the House of Medicine and policy-makers for their experience and expertise in providing compassionate, quality patient care. AAD is an influential leader in advocating for the dermatology specialty, with a strategic network of AAD members that proactively and effectively influences those in power to make a difference for dermatologists and the treatment and care of our patients. 

Core values

The Academy seeks to reflect the following values in all its programs and initiatives:

  • Patient-first
  • Member-centric
  • Lifelong learning
  • Visionary leadership
  • Professionalism
  • Unity
  • Scientifically-founded

Strategic goals

The achievement of each strategic goal will move the Academy towards the realization of our vision: Recognized as the leading authority for the highest quality and compassionate dermatologic care.