Year-round member resources opportunities
The AAD is committed to engaging, dermatologist-specific resources that help educate physicians and physician-led teams and simplify administrative burdens for members and ease stress.
Year-round member resources
|Dialogues in Dermatology podcast episodes||The Dialogues in Dermatology podcast subscription is AAD members’ resource to keep up with the latest in dermatology. Bonus Dialogues episodes are not accredited and are free, subscription not necessary. One bonus episode (free, not accredited) will be approximately 20 minutes in duration and has an average of 2,792 total downloads per episode. Once the Dialogues Editor-in-Chief approves the sponsor’s topic, the AAD retains editorial control of the content of the episode.|
Recognition may include sponsor input on topic (not content or speakers), voice-over acknowledgement at the beginning and conclusion of the episode, and written acknowledgement on the episode description listed in all eligible podcast players.
|To include in your partner package or apply to sponsor a series of bonus episodes.||Available|
DermWorld Insights & Inquiries
|Member feedback indicates an ongoing need for new research findings to apply in their practices. DermWorld Insights & Inquiries offers members a weekly commentary from an expert dermatologist about the practical implications of recent research around a condition or therapy. After just two years in existence, readers rate it the third most popular DermWorld column. Over 12 months, the Insights & Inquiries section of AAD.org has attracted more than 400,000 pageviews.|
Recognition may include logo recognition on the DermWorld Insights & Inquiries pages of AAD.org (a new one added every week). Each week’s DermWorld Insights & Inquiries is shared as the second story in DermWorld Weekly and on the AAD’s social media channels; most are also shared in Dermatology Daily. All channels direct AAD members to Insights & Inquiries posted on AAD.org where sponsors are recognized.
starting at $25,000.
|Practice Management Center||Physicians are facing a changing health care system and the Academy’s Practice Management Center (PMC) assists dermatologists and the specialty in navigating the ever-changing landscape. The online resource center offers a mix of easy-to-use, comprehensive, and dermatology-specific services and solutions designed to help dermatologists and their practices thrive. The PMC consolidated an array of Academy services/products for members covering topics from Prior Authorization Assistance to Health Technology (EHR, Telemedicine) to COVID-19 Resources, and much more. PMC had 808,905 unique pageviews on the member-only section of AAD.org in 2020 and use continues to increase. The Academy will continue to raise awareness of the PMC through direct marketing to practice administrators and managers.|
Recognition may include logo recognition on the PMC home page on AAD.org, with AAD communication referencing/promoting the PMC directing back to this home page.
|Multiple supporters, $50,000.||Available|
|DermWorld Directions in Residency||DermWorld Directions in Residency is an 8-page newsletter published by the Academy and delivered quarterly to all graduate members (an audience of approximately 1,900). A print version is mailed, and a digital replica is emailed via the quarterly, targeted resident edition of DermWorld Weekly. Both print and digital versions of Directions in Residency are delivered quarterly (4 times per year) and provide residents with content to prepare for their transition into practice.|
Recognition may include a one-page promotional ad and sponsor mention in the printed newsletter and logo recognition in the resident edition of the quarterly DermWorld Weekly (last open rate over 50%).
|Sole supporter, |
$75,000 for the year.
|Resident Access to Education||The Academy’s Resident Access to Education program ensures that over 1,000 residents in dermatology benefit from attending sessions during the AAD Annual Meeting. Residents are exposed to the latest research and gain knowledge and skills that cannot be found in the classroom.|
Recognition may include name recognition in the letters to residents.
starting at $25,000.
Interested in partnering with the AAD?
Contact the Academy's Corporate and Foundation Relations team at CorporateTeam@aad.org.