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Colors


Theory

Essential to effective branding, color provides an immediate and powerful way to express meaning and message without words. Our core palette supports the Academy’s visual story, with each color representing the overall purpose and tone of our organization. 

Usage

Only specified colors here should be used in design, with the primary color in all work being the AAD Primary Blue. Screens and tints of colors may be used to achieve desired effects, but should be used cautiously as screening may result in undesirable pastels.

Palette

For nearly all print work, use the CMYK values listed for the most accurate brand color reproduction. Also used for print work, the PMS value is based on the Pantone Matching System®. It should be used when printing spot colors. Hex values should be used when reproducing brand colors on the web, in email, and any other digital, RGB environment.

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