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Session Information

FRM F112 - The Patient Orientated Practice

Open admission to eligible categories, no tuition or ticket


Date: Monday, March 24

CME Credits: 2.00

Location: Room 203

Time: 10:00 AM - 12:00 PM

Director: Leonard Harry Goldberg, MD, FAAD

  • Tena Brown
  • Mary E. Maloney, MD, FAAD
  • Elizabeth I. McBurney, MD, FAAD
  • Jennifer M. Segal, MD, FAAD
  • Steven Kenneth Shama, MD, MPH, FAAD

Learning Objectives:
Following this course, the attendee should be able to:

  • Identify features within your office to make the patient encounter positive and unforgettable.
  • Develop methods to make your patients happy and appreciative about their encounter with you and your office.
  • Apply these techniques to the surgical, pediatric, cosmetic, academic, and general dermatology practice.

This session will be in a format of lectures, questions, and discussions. We will focus on identifying features in the patient-oriented practice, including interpersonal skills, communication techniques, subliminal messages, friendly office atmosphere, a pleasant clinical experience, attracting cosmetics and pediatric patients. Dealing with difficult and high-end patients will be discussed, including obtaining and maintaining patients trust.


Monday, March 24
10:00 AMAn Overview / Dr. Shama
10:20 AM"Step into my office... You will feel at home" / Dr. McBurney
10:40 AMThe Young Cosmetic Patient / Dr. Segal
11:00 AMForming That Team That Provides Wonderful Patient Care / Dr. Maloney
11:20 AMThe Patient's View / Brown
11:40 AMOlder Patients and the Surgery Encounter / Dr. Goldberg