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Session Information

FOC U017 - A Primer of Pharmaceutical Advertising: Sometimes it's Just Wrong

Open admission to eligible categories, no tuition or ticket


Date: Friday, March 01

CME Credits: 1.50

Location: Palm Ballroom 3

Time: 7:15 AM - 8:45 AM

Director: Jeffrey J. Meffert, MD, FAAD - Handout

Learning Objectives:
Following this course, the attendee should be able to:

  • Compare the different types of pharmaceutical advertising according to FDA standards
  • Describe the process for reporting suspected marketing violations
  • Distinguish "proper" from "improper" advertisements

The FDA scientifically evaluates all prescription and OTC drugs and devices before they can be marketed and reviews and approves all advertising for them before publication, right? Wrong. OTC's are generally approved as safe, not necessarily effective. The FDA does not pre-approve advertisements. Advertising standards exist but the FDA only hears about deceptive advertising or improper marketing when someone complains.