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Social Media and Dermatology: How Twitter and Facebook Will Help You and Your Practice
Monday, March 04
3:30 PM - 5:30 PM
Jeffrey A. V. Benabio, MD, FAAD
Following this course, the attendee should be able to:
- 1. Define social media and distinguish among platforms such as Twitter, Facebook and MySpace.
- 2. Use social media to inform patients, disseminate information, collaborate with peers, and promote your practice.
- 3. Avoid risks of inappropriate communication with patients, risks of liability, and potential HIPAA violations.
Social media is the use of electronic tools such as Facebook and Twitter for connecting, sharing, and discussing information. These new tools have rapidly and widely been adopted by the public. I will show how proper use of social media can provide benefits to health providers and to patients at an unparalleled scope. I'll demonstrate how improper use of social media can waste time and can make health providers liable for misconduct or malpractice. Connecting with patients appropriately can promote a practice and connecting with peers can improve physicians' diagnostic and treatment skills.