Media Relations Toolkit

Stay up-to-date on hot topics with this quick reference tool.

Get ideas for media pitches and social media posts.

Review clear, consistent talking points on the skin, hair and nail topics most commonly requested by the media.

Access helpful information and background materials, including news releases, statistics and infographics.

The Academy provides journalists with referrals to members of the Media Expert Team, who participate in interviews to educate the public about skin, hair, and nails. Join the Media Expert Team to help raise the visibility of the specialty and the range of services that dermatologists provide, and to receive helpful resources for use in media interviews.

2018-2020 Key Messages:

New online version

key-messages-booklet-cover.jpg Educate the public about the specialty with key messages! Select a topic and access tips for media interviews and talking points on topics most commonly requested by the media. View now.

Suggested topic of the month


During the month of August, consider adapting the language below to promote dermatologic topics to your local media and your social media followers throughout the year.

August: Psoriasis/Hair Loss
August is Psoriasis Awareness Month. I can provide tips for recognizing and managing this serious skin disease.
August is also Hair Loss Awareness Month. I can offer a variety of information on hair loss, including how to prevent hair damage and how to recognize the difference between hair loss and normal hair shedding.