Local media relations

Print and broadcast media, including radio and television, offer the opportunity to reach large audiences with information about the importance of skin cancer prevention, detection and self-examination.

This section will help you use your local media to publicize your screening, Melanoma Monday, and Melanoma/Skin Cancer Detection and Prevention Month. This toolkit includes the following information:

  • Instructions for developing media lists and using pitch letters, news releases, fact sheets and public service announcements.
  • Insights from AAD media relations professionals about working with the media and what reporters want to know.
  • Tips for participating in media interviews.
  • Sample materials and templates