Local media relations tips

Print and broadcast media, including radio and television, offer the opportunity to reach large audiences with information about the importance of skin cancer prevention, detection and self-examination.

This section will help you publicize your screening, Melanoma Monday, and Melanoma/Skin Cancer Detection and Prevention Month in your local media. The following are helpful tips and tools, including:

  • Instructions for developing media lists and using pitch letters, news releases, fact sheets and public service announcements.
  • Insights from AAD media relations professionals about working with the media and what reporters want to know.
  • Tips for participating in media interviews.
  • A publicity timeline.
  • Sample materials.

Next: Preparing to work with the media