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Running Your Dermatology Practice During COVID-19

Step 8: Keep communicating with patients

  1. Inform patients of the steps your practice is taking to prevent COVID-19 infections through social media, your practice website, and other marketing channels. See the Academy’s sample scripts (PDF).

  2. Try different patient schedules to maximize physical distancing. Consider extending office hours to keep patient visits from overlapping with each other. Consider collecting information on which patients are vaccinated to minimize physical distancing with those patients.

  3. Consider gathering patient preferences for communication channels (e.g. text, email) so they can stay informed of your practice’s changes through the pandemic.

  4. Be prepared to take any necessary steps if there is a resurgence of cases in your community or clinic. Keep communication channels with patients open so you can inform them of any changes.

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