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14 November 2016

American Academy of Dermatology selects ContextMedia:Health as Patient Education Affinity Partner

Chicago, IL – November 14, 2016 — ContextMedia:Health, the leading provider of healthcare decision platforms, today announces that it has been selected as an Affinity Partner with the American Academy of Dermatology (AAD), the largest dermatology association in the United States. The partnership offers ContextMedia:Health’s suite of digital educational technology to the AAD’s U.S. members at no cost, with the goal of delivering important decision enhancement technologies, educational content and intelligence to patients and dermatologists for use before and during the consultation. The agreement also brings dermatologic health content from the AAD’s patient education library to relevant practices within ContextMedia:Health’s national network of 25,000 physician practices, hospitals and health systems.

“With membership that accounts for virtually every dermatology office in the United States, the American Academy of Dermatology is the driving force in improving health outcomes within dermatology,” said Anil Harjani, VP of Strategic Partnerships at ContextMedia:Health. “As a mission and value-driven organization, ContextMedia:Health found alignment in AAD’s patient-centric values. Together, we are excited to bring ContextMedia:Health’s innovations to providers in AAD’s network so that they can enhance their consultations, and further their pursuit of putting the patient first.”

“Patients appreciate the trusted and credible health information they receive from their dermatologists during in-office counseling, and research has shown the benefits of patient education, including greater treatment compliance and overall patient satisfaction,” said Rebecca C. Tung, MD, FAAD, chair of the AAD’s Public Education Committee. “Through this partnership, the AAD will expand the reach of important skin, hair and nail health information.”

This announcement marks the first nationwide point-of-care patient education partnership for the American Academy of Dermatology, and the largest dermatology partnership to date for ContextMedia:Health.

About the American Academy of Dermatology

Headquartered in Schaumburg, Ill., the American Academy of Dermatology, founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. With a membership of more than 18,000 physicians worldwide, the AAD is committed to: advancing the diagnosis and medical, surgical and cosmetic treatment of the skin, hair and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin, hair and nails. For more information, contact the AAD at 1-888-462-DERM (3376) or aad.org. Follow the AAD on Facebook (American Academy of Dermatology), Twitter (@AADskin) or YouTube (AcademyofDermatology).

About ContextMedia:Health
ContextMedia:Health is the largest healthcare decision platform in the United States. The company’s technologies impact 379 million patient visits a year across 25,000 physician practices across the nation through digital anatomy boards, interactive educational tablets and mobile connectivity in outpatient and consultation rooms. These decision enhancement technologies deliver measurable results to power health outcomes through improved intelligence around treatments and conditions, early detection assessments and the simplification of complex healthcare information.

ContextMedia:Health was founded in 2006 and has been more than doubling each year, aiming to reach ubiquity in 70% of all healthcare practices domestically by 2020 with eyes on global expansion of its technology platform. In addition to hospitals and integrated health systems, ContextMedia:Health also partners with life science companies, medical device companies, health content publishers and medical associations to catalyze conversations between the healthcare provider and patient about lifestyle changes and therapy solutions to improve the quality of life. To find out more about ContextMedia:Health, visit www.contextmediainc.com.

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