“Time” is a TV PSA that warns teens and young women to stop tanning or the effects of harmful rays will eventually show up on their skin, like wrinkles, age spots and an increased risk of skin cancer. In the PSA, it is suddenly revealed that a young woman lying out on the beach is trapped inside an hourglass, which demonstrates that time may not be on your side if you continue to tan.
Men over 50 are at a higher risk for developing skin cancer, including melanoma, the deadliest form of skin cancer. “Lawn” is a TV PSA that uses humorous scenarios to point out that if men will do anything to take care of a spot on their lawn, they should do the same for a spot on their skin. “Lawn” encourages men to check their skin for skin cancer because early detection can put you in a better spot.
Melanoma, the deadliest form of skin cancer, is the second most common cancer in young adults 15 to 29 years old and the leading cause of cancer death in women 25 to 30 years old. In the radio PSA, “Tanning Doesn’t Make You,” four young women explain to their peers that tanning doesn’t make them who they are; it only makes them more at risk for things like wrinkles, age spots and skin cancer.
Each of the ads directs the audience to SpotSkinCancer.org to learn more.