Terms patients search for online
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When dermatologists discuss the conditions they treat, they talk about acne, skin cancer, psoriasis, atopic dermatitis, actinic keratosesand somewhere along the line, the way they talk and the way patients think about the reasons they seek a dermatologist may diverge.

Acne is at the front of the line for both, though. In the graphic below, it shows up first at 76. The scale is based on the peak Google search volume for “rash” during 2012, achieved between July 1 and 7. That volume sets the scale at 100 for all of the terms below. The figures that appear below represent average search volume for the entire year of 2012; poison ivy, for instance, averages 20 on the scale of 100, but peaked at 51 in late May.

Why should dermatologists be interested in this data? Practice websites that include the most-searched terms may appear in Google search results for those terms. It may not be a picture of One Direction (the most-searched image of 2012), a review of The Hunger Games (the most-searched movie), or a video of Justin Bieber’s “Boyfriend” (the most-searched song), but mentioning acne, rash, herpes, shingles, and warts as conditions you treat may position you well with potential patients.