By Richard Nelson, managing editor, August 01, 2013
For 15 years, the American Academy of Dermatology has partnered with Major League Baseball and the Major League Baseball Players Association on the Play Sun Smart™ program to raise awareness about skin cancer. In 2013, rather than choosing a single spokesperson for the program, the partners launched the campaign with a series of in-ballpark events. Awareness raising activities took place at every game across the country, 16 in all. Activities included pregame ceremonies, PA announcements about sun safety during the games, reminders to reapply sunscreen, and a sun-safety Jumbotron race. At some parks, a skin cancer survivor threw out the first pitch; others had the Play Sun Smart logo stenciled on the field. Many announcers wore a Play Sun Smart pin that was visible during TV broadcasts of the games, extending the event’s reach outside the ballparks.
Look below for a few stats from this year’s campaign. To learn more about Play Sun Smart, visit Play Sun Smart online.