By Richard Nelson, managing editor, May 01, 2012
As it launches its new SPOT Skin Cancer campaign to the public this month, the American Academy of Dermatology has collected new information about the sun exposure knowledge, attitudes, and behaviors of Americans. The survey was conducted from Dec. 29, 2011 to Jan. 4, 2012. A total of 1,151 respondents completed the online survey, which had a margin of error of approximately 2.9 percent at the 95 percent confidence level. Results were weighted to represent the distribution of adults ages 18 to 85 by sex, age, race/ethnicity, and education level.
The survey results will inform a month-long media blitz that will demonstrate the value and importance of the new SPOT campaign. By the end of May, the public will have heard more about the fact that skin cancer is the most common form of cancer, the importance of prevention and detection for older men, the truth about tanning beds, and the right way to choose and use a sunscreen. A few of the most interesting survey findings are highlighted below.