By Richard Nelson, managing editor, August 01, 2012
Baseball Hall of Famer Johnny Bench, often called the greatest catcher in baseball history, helped the American Academy of Dermatology to raise skin cancer awareness across the country this summer as the 2012 spokesperson for the Play Sun Smart program. The program is a joint effort of the Academy, Major League Baseball, and the Major League Baseball Players Association.
“When Major League Baseball approached me about spreading the word about the Play Sun Smart program, I was thrilled to have the opportunity to participate in a program that enlightens so many people about skin cancer issues and prevention,” said Bench, who was recently treated for basal cell carcinoma. “I recently learned the hard way from my own personal experience about the many ways you can prevent skin cancer, and I am eager to inform fans and players alike about how they can keep themselves and their loved ones safe. I thank Commissioner Selig, the Players Association, and the American Academy of Dermatology for this terrific joint program that educates and raises awareness about skin cancer issues.”
Bench’s appearances on behalf of the program included an appearance in the MLB Fan Cave in New York on June 2, a pre-game ceremony in San Francisco on June 3, and numerous interviews that resulted in an article on MLB.com, TV exposure on “Fox and Friends” and Cincinnati’s WCPO, the longest uninterrupted radio interview ever to air on New York’s WFAN during the Boomer and Carlton program, and many other media placements.
To learn more about Play Sun Smart and view or read about Bench’s media appearances on behalf of the program, visit www.playsunsmart.org.