By Richard Nelson, managing editor, April 02, 2012
New patients sometimes have to wait several weeks for an appointment with a dermatologist. But that doesn’t mean that dermatology practices can neglect advertising to ensure that potential patients know to call them when they need treatment for their skin, hair, and nails.
How are dermatology practices advertising? According to the American Academy of Dermatology’s most-recent Member Needs Assessment Survey, conducted late in 2011, the phone book is still the most popular way to advertise to patients. The results reflect responses from 941 Academy members.