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Who's got your back?


Research has shown that the back is the most common location for melanoma, the deadliest form of skin cancer.

In recognition of skin cancer prevention, the American Academy of Dermatology's "Who's Got Your Back?" PSA addresses just how hard it is to cover your own back with sunscreen.

Who's got your back?

Think applying sunscreen to your own back is easy? In this video, the American Academy of Dermatology uses an ultraviolet (UV) camera to show just how hard it is to cover your own back with sunscreen.

As people attempt to apply sunscreen to their own backs – the UV camera quickly reveals all the spots they miss, underscoring the importance of asking friends or loved ones for help.

Adequately applying sunscreen to your own back can be a difficult task, as demonstrated in the "Who’s Got Your Back?" video. Find a family member or friend who “has your back” when applying sunscreen. In addition, seek shade and wear protective clothing to protect your skin whenever possible.

Check your skin regularly for suspicious spots and ask a partner to help check the hard-to-areas. If you notice anything changing, itching, or bleeding on your skin, make an appointment to see a board-certified dermatologist.

Who's Got Your Back? - Infographic

This infographic explains why it’s so important to find someone who “has your back” when it comes to skin cancer prevention and detection.

Who's Got Your Back?

The back is the most common location for melanoma. Download this infographic which explains why it’s so important to find someone who “has your back” when it comes to skin cancer prevention and detection.

Download infographic

And remember, everyone is at risk for skin cancer. To protect your skin, the American Academy of Dermatology recommends that everyone:

  • Seek shade when appropriate, remembering that the sun’s rays are strongest between 10 a.m. and 2 p.m.

  • Wear protective clothing, such as a long-sleeved shirt, pants, a wide-brimmed hat and sunglasses, where possible.

  • Generously apply a broad-spectrum, water-resistant sunscreen with a Sun Protection

  • Factor (SPF) of at least 30 to all exposed skin. “Broad-spectrum” provides protection from both ultraviolet A (UVA) and ultraviolet B (UVB) rays.

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