The American Academy of Dermatology’s flagship e-newsletter gives Academy members an insider’s perspective on the issues and concerns that affect today’s dermatologists. Engaging editorial is presented in a graphically appealing format.
Readers get perspectives that they won’t find anywhere else about the impact of the changing health care environment on the specialty from Academy leaders and personal accounts of members’ experiences with AAD programs and initiatives that support its mission of excellence in patient care.
Advertisers’ messages are presented in the eblast sent biweekly to more than 18,000 members of the AAD, as well as on associated pages of AAD.org.
The American Academy of Dermatology enjoys unrivaled loyalty in the specialty because dermatologists believe in its mission to promote leadership in dermatology and excellence in patient care through education, research, and advocacy. AAD.org is THE entry point for all things AAD for the organization’s 18,000+ members, providing news, information, and unparalleled resources that support this mission.
The For Dermatologists section of AAD.org generates more than 2.2 million page views yearly1 by dermatologists who visit the site to learn more about and participate in volunteer programs, advocacy opportunities, and educational events, and find resources to survive and thrive in practice.
Meetings and Events
The American Academy of Dermatology hosts the premier educational events for dermatologists and exhibitors alike, and AAD.org is the access point for all things related to the Annual Meeting, Summer Meeting, and all Academy events in between.
Member Tools and Benefits
AAD.org offers critical resources to help members adapt and prosper in the changing health care environment. Member-valued content includes information and tools about running an efficient dermatology business, including selecting an EHR, improving business operations, and legal and regulatory compliance.
1Google Analytics Sept. 1, 2012-Sept. 1 2013.
Dermatology World online offers readers a new way to access the content that they read and find useful in the print magazine, along with online-only bonus content, including audio, slideshows, and additional in-depth coverage.
Traffic to this dedicated section of the Academy's website has nearly doubled since its June 2012 launch — with 140,000 page views in the last year — and will continue to climb as new content is added every month.
Three prominent ad units are available each month, along with a table of contents (TOC) promotional e-blast sent early each month to more than 15,000 readers.
Dermatology World is published monthly in a tablet-friendly digital format. Increase your visibility with specialty ad units available only in the digital edition, which more than 1,000 readers use to access the magazine each month. Free links in your ad take readers directly to your website.