SPOT Skin Cancer™ FAQs

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What’s the purpose of SPOT Skin Cancer™?

The purpose of SPOT Skin Cancer™ is to prevent and detect skin cancer, and ultimately save lives. As its tagline (Prevent. Detect. Live.) suggests, SPOT helps the public understand that skin cancer is easy to prevent: Simply seek shade, cover up, and wear sunscreen. SPOT also emphasizes that skin cancer is easy to detect — the public needs only to look for new or changing spots on their skin. And if they do spot something that is changing, itching, or bleeding, SPOT encourages them to see a dermatologist.

What does SPOT stand for?

SPOT was chosen as the name for the Academy’s initiative because it has a double meaning. As a noun, SPOT refers to spots on your skin that could be skin cancer. As a verb, SPOT encourages the public to look at their skin for anything suspicious that could be skin cancer.

Why was the name and logo chosen?

The SPOT Skin Cancer™ name and logo was chosen for the Academy’s campaign after extensive research. Focus group research with adult men and women indicated resounding support for a skin cancer initiative of this nature as well as its name, logo, and colors. SPOT builds off of the Academy’s successful 2008 “See Spot, Check Spot, Save a Life” campaign. The “See Spot, Check Spot, Save a Life” campaign received very positive feedback from Academy members, the media and the public. Since “SPOT Skin Cancer” is shorter, it is easier for the public to remember, and it will motivate people to take action to prevent and detect skin cancer.

How does the Academy use funds raised from SPOT Skin Cancer™?

Net proceeds raised through SPOT Skin Cancer™ support the Academy’s skin cancer education, awareness and prevention programs. 

These programs include:

The Academy’s Skin Cancer Screening Program, which provides access to free skin cancer screenings for the public.  Since 1985, dermatologists have conducted more than 2.3 million free skin cancer screenings and detected nearly 227,000 suspicious lesions, including more than 25,000 melanomas.

The Academy’s Shade Structure Grant Program, which provides funding for shade structures to protect children and their families.  Since 2000, Academy has funded 285 shade structures for non-profit organizations across the country, shading more than 572,000 individuals daily.

The Academy’s skin cancer public service advertisements, which educate the public about the importance of sun protection and the dangers of indoor tanning.  The 2010-2012 campaign about the dangers of tanning has generated more than $33 million in earned media and produced more than 815 million gross impressions in the U.S.

How do corporate sponsors help support SPOT Skin Cancer™?

Financial support from corporations helps the Academy fund its SPOT Skin Cancer™ education, awareness and prevention programs.  Sponsorship enables the Academy to enhance and increase these valuable programs.  All corporate relationships must be approved by the Academy’s leadership and comply with our policies and guidelines.  It’s important to note that the Academy does not endorse or recommend any products or services.

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