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Session Information

CRS C017 - Media Training: Developing and Delivering Key Messages

Tuition fee and ticket required for admission

Subject:

Date: Sunday, March 23

CME Credits: 3.00

Location: Room 202

Time: 2:00 PM - 5:00 PM

Director: Patricia Farris, MD, FAAD

Speaker:
  • Ruth Mugalian, MS

Learning Objectives:
Following this course, the attendee should be able to:

  • Prepare compelling and relatable key messages.
  • Communicate key messages clearly, concisely and effectively.
  • Develop strategies for staying focused on key messages in challenging situations.

Description:
This session is open to board-certified dermatologists, graduate members, residents and research fellows only. The Academy has identified effective communication as a core competency for leadership in dermatology. Learning how to successfully craft and deliver key messages will help you communicate effectively in any situation. Attendees will have the opportunity to practice what they've learned about message development in mock media interviews designed to challenge participants to stay focused while delivering their message. The course director is a previous chair of the Council on Communications. She will be assisted by a communications consultant.

Schedule:

Sunday, March 23
2:00 PMIntroduction / Dr. Farris
2:05 PMKey Message Training / Dr. Farris
2:30 PMBasics/Expectations of an Interview / Dr. Farris
2:40 PMDeveloping Key Messages / Mugalian
2:55 PMOn-Camera Mock Interviews / Mugalian
4:45 PMQuestions and Answers / All faculty