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Session Information
FOC U017
-
A Primer of Pharmaceutical Advertising: Sometimes it's Just Wrong
Subject:
Date:
Friday, March 01
CME Credits:
1.50
Location:
Palm Ballroom 3
Time:
7:15 AM - 8:45 AM
Director:
Jeffrey J. Meffert, MD, FAAD - Handout
Learning Objectives:
Following this course, the attendee should be able to:
- Compare the different types of pharmaceutical advertising according to FDA standards
- Describe the process for reporting suspected marketing violations
- Distinguish "proper" from "improper" advertisements
Description:
The FDA scientifically evaluates all prescription and OTC drugs and devices before they can be marketed and reviews and approves all advertising for them before publication, right? Wrong. OTC's are generally approved as safe, not necessarily effective. The FDA does not pre-approve advertisements. Advertising standards exist but the FDA only hears about deceptive advertising or improper marketing when someone complains.