By Elizabeth S. Martin, MD, FAAD
The AAD recently unveiled a major redesign of Dermatology A to Z on AAD.org. During the last year, the Council on Communications and Academy staff have worked incredibly hard to improve both the quality and quantity of information available in this patient education resource.
With the relaunch we are living up to the name by providing information on the full range of dermatologists’ expertise with added content on cosmetic and medical treatments as well as a section dedicated to health and beauty, and another written just for kids.
…unlike many other online resources for health information, Dermatology A to Z positions dermatologists as the leading experts in the care of skin, hair, and nails.
The content in Dermatology A to Z has been meticulously researched and written to assure it is easy for all members of the public to digest and understand. In addition it has been carefully reviewed by your colleagues on the Academy’s Council on Communications.
In addition to the written content within the site, Dermatology A to Z: The video series takes center stage in the new site. The Dermatology A to Z videos cover everything from how to examine yourself for skin cancer to how wash your face and how to shave. We have just added a video on how to apply sunscreen, and we’ll continue to add more videos over time.
Some people prefer to learn by reading, and others prefer to learn by viewing. Incorporating videos allows the site to meet the needs of both kinds of learners.
An important aspect of the site is that all the content showcases dermatologists as the leading experts in the diagnosis and treatment of dermatologic conditions and the ongoing health and wellness of people’s skin, hair, and nails. In addition, the About Dermatology section highlights our training and areas of sub-specialty expertise.
Other exciting news with the relaunch is that this content will soon be available through an app for iPhones and Android devices. In addition to Dermatology A to Z, app users will get a UV index with key sun safety messages as well as access to Find a Dermatologist and the Academy’s monthly newsletter, Skin E-news. Look for the app later this month in Apple’s App Store or Google Play.
I am sure we have all had the experience of patients bringing in information they pulled from the Internet, some of it reliable but much of it not. With the relaunch of Dermatology A to Z, our patients who turn to Google to search for information on their skin condition or on a treatment they read about in a beauty magazine will find information that is evidence-based, expert reviewed, and written in a way that is easy to digest and understand.
Like many of you, I often send my patients home with a pamphlet on their conditions, and now I also look forward to having more to refer them to on Dermatology A to Z than ever before!
Dr. Martin is in private practice in Hoover, Ala., at Pure Dermatology & Aesthetics. She also enjoys teaching fourth-year medical students as Volunteer Clinical Faculty at the University of Alabama at Birmingham School of Medicine. She currently serves the AAD as deputy chair of the Council on Communications, chair of the Youth Education Committee, chair of the Strategic Alliance Liaison Committee, and as a member of the Leadership Development Steering Committee.
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