Dermatology A to Z mobile app: How to use this powerful marketing and information tool

               

By Timothy G. Rodgers, MD

I’ve found that my patients look to their cell phones for information and new services more than ever. That’s why I became one of the early subscribers to the Academy’s new Dermatology A to Z mobile app. The app launched in July and can be found in the Google Play or Apple App store as a free download.

As a credible, accurate, and up-to-date source for health care information about skin, hair, and nails, the Academy’s free app provides my patients with instant access to dermatologist-approved information, expert insights, and tips.

The days of looking up doctors in the phone book have passed, and the A to Z app provides Academy members with a new way to grow our patient bases.

It also provides convenient access to skin care and health information from the AAD’s online public resource, Dermatology A to Z. Patients also have access to local, real-time UV levels, monthly skin-care tips from dermatologists, as well as the latest news about skin, hair, and nails. It also helps them determine when they should seek the expertise of a board-certified dermatologist.

In addition, the app provides potential patients with the ability to find dermatologists by name or location quickly and easily through the Find a Dermatologist feature, which makes it a powerful marketing tool.

                My premium-level Dermatology A to Z app profile helps me market my practice to potential new patients.

As we all know, there’s a great need for new, innovative marketing opportunities to cultivate new patients. The days of looking up doctors in the phone book have passed, and the A to Z app provides Academy members with a new way to grow our patient bases.

For us as physicians, the app can be used to enhance our marketing efforts. AAD members are pre-populated in the Find a Dermatologist section of the app as a member benefit. In addition, the app offers dermatologists a premium-level opportunity to showcase their practices in the Find a Dermatologist section of the app with a customized, full-featured, interactive Web listing, which includes:

  • Your photo and professional background.
  • GPS map and driving directions to your office.
  • Link to your website and phone number.
  • Direct access to your Facebook, Twitter, and LinkedIn pages.

To sign up for the premium level or for more information, AAD members can go to www.aad.org/DermAtoZapp.

To download the free app, go to www.dermapp.net/.

Timothy Rodgers, MD, is a board-certified dermatologist and founder of Rodgers Dermatology in Frisco, Texas. Prior to working as a dermatologist, Dr. Rodgers spent almost seven years as an officer in the U.S. Army.

Email the Member to Member editor at members@aad.org.

Related resources: