Public Service Advertisements
Indoor Tanning is Out®
Not only can the ultraviolet radiation from indoor tanning beds lead to wrinkles, it also increases the risk of skin cancer, including melanoma, the deadliest form of skin cancer. On an average day, more than one million Americans tan in tanning salons. Research shows that nearly 70 percent of indoor tanners are female, primarily 16 to 29 years old.
The Academy's public service advertisement (PSA) campaign aims to educate the public, especially young women, about the dangers of indoor tanning. The campaign contains print, television and radio advertisements, which all carry the same theme: “Indoor Tanning is Out®.”
In the television advertisements, a series of young women tell their peers why indoor tanning is not as safe as they might think. The radio PSA, a contemporary folk song with lyrics written by a 14-year-old girl and music composed and performed by a professional recording artist, warns about the dangers of indoor tanning.
The print ads feature two female skin cancer survivors in their early 20s who used tanning beds. The ads explain that both women believed they were immune to the risks associated with indoor tanning until they were diagnosed with melanoma. Readers are directed to the Academy's Web site for more of the skin cancer survivors' stories. The woman who photographed the print ads also is a skin cancer survivor.
The Stories
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