Jaime Regen Rea went from a self-proclaimed tanning addict to a melanoma patient in just a couple of years. She died just three weeks shy of her 30th birthday. Because her family believes no one should die from a tan, some family members share Jaime's emotional story in the American Academy of Dermatology's TV and print public service advertisements (PSAs).

The Academy also is distributing a radio PSA, "Wannabe," which is a contemporary folk song performed by a professional recording artist that encourages people not to tan and instead embrace their natural look. The PSA campaign is produced as part of the Academy’s mission to reduce the number of skin cancer cases.